Ad van Geloven Drives Customer Excellence with S&OP

Ad van Geloven Group implements TXT e-solutions’ Sales & Operations Planning (S&OP) platform to manage the whole spectrum of its planning processes - including Sales & Operations Planning, Demand Management, Network Planning, Inventory Planning, Production Planning and Factory Scheduling - with a strong focus on increased customer service levels.

Ad van Geloven Group (AvG) owns six brands with leading positions in several food categories, including Mora snacks - which is the largest growing consuming brand in the Netherlands - Welten Snacks, Van Lieshout and Hebro. AvG operates across five production sites in the Benelux region and has an extended supply chain encompassing retail and foodservice.

“We chose TXT as they really understand our business and the direction we are taking to drive customer excellence. We particularly valued the ability to integrate all of our functional requirements in one single solution, which is backed up with strong consulting capabilities in the S&OP space,” comments Peter Doodeman, CEO at Ad van Geloven.

“The solution will support concurrent planning and performance management with advanced ‘what-if’ and integrated analytic capabilities. This will lead to improved visibility, better identification of cause and effects, as well as supporting fact based decision making at all levels along the value chain,” Doodeman adds.

TXT will provide AvG with an S&OP platform that will improve planning from the demand level, allowing closer collaboration internally and externally. The project is expected to help design the most effective network planning process, leading to increased service levels, reduced inventory holding and more efficient production planning.