Technology

2014 Fastest-Growing CG Companies
In 2012,CGT first reported the fastest-growing consumer goods companies according to Fortune, which included three apparel companies, and one beverage company. Two years later, this list adds a couple more big CG names into the roster, including two powerhouse brands: Keurig and Under Armour.
Best Practices for Building Talent in Analytics
Companies across all industries depend more and more on analytics and insights to run their businesses profitably. But, attracting, managing and retaining talented personnel to execute on those strategies is proving to be quite the challenge. This is not the case for consumer products heavyweight P&G, which has been at the top of its analytics game for 50 years now.

The Carlsberg Group Goes 'GloCal'

The Carlsberg Group introduces a vision for business it calls GloCal, which aims for global efficiency while staying true to its local roots.
Why Social Value Matters

By focusing marketing efforts on customers with the greatest social value, retailers and consumer goods manufacturers can generate more bang for their promotional buck.
La-Z-Boy Names Vice President Strategy and Analytics

In this newly created position, the executive will be responsible for leading a team charged with the ongoing refinement of existing corporate initiatives and the development of additional strategies designed to elevate corporate performance and drive increased sales and profitability.
Pharmavite Names CMO and VP of Operations

The two leaders each bring nearly 20 years of experience within the CPG industry from companies such as Kraft Foods, General Mills, Dole Food Company and Campbells.
Anheuser-Busch Pilots Facebook Mobile Gifting

Anheuser-Busch partners with Gratafy for a pilot campaign on Facebook where consumers can now send friends in select cities a beer with a few taps on their smartphone.
Orchestro Reveals Latest Release of Promotion Execution Management Solution

The company also announces unlimited user pricing, expected to enable both large and mid-sized consumer goods companies to broaden usage of impactful insights across the enterprise.
NECCO Names CEO from Mars, Kraft Foods

The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks.
Selling DTC: How PIM Helps CG Manufacturers Prepare For New Sales Frontier

For brand manufacturers, the launch of direct-to-consumer (D2C) sales channels is critical to staying competitive and represents an unprecedented opportunity to build a direct relationship with its customers.

2014 Fastest-Growing CG Companies

Best Practices for Building Talent in Analytics

The Carlsberg Group Goes 'GloCal'

Why Social Value Matters

La-Z-Boy Names Vice President Strategy and Analytics

Pharmavite Names CMO and VP of Operations

Anheuser-Busch Pilots Facebook Mobile Gifting

Orchestro Reveals Latest Release of Promotion Execution Management Solution

NECCO Names CEO from Mars, Kraft Foods

Selling DTC: How PIM Helps CG Manufacturers Prepare For New Sales Frontier