Technology

One of Reflektions first customers, the La Jolla Groups Metal Mulisha, sees the benefits of the Reflektion mobile optimization, in increased revenues and page views.

After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia.

This year stirred up the pot of new store closings, not because the retail industry as a whole is in crisis, but because some retailers have found it difficult (or nearly impossible) to keep up in the fast-moving, competitive retailing environment.

On a combined basis, the companies are expected to have leading positions in key frozen, refrigerated and center of store grocery categories.

Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

CGT interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey.

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.