As consumer goods brands prepare to navigate the imposing frontier of a post-COVID-19 marketplace, the opportunity to re-assess and update a brand’s traditional approaches to marketing has never been more critical.
DTC apparel brand Bombas is collaborating with discovery solutions provider Taboola for a campaign celebrating Pride Month while simultaneously supporting those experiencing homelessness.
We will need leadership and direction to ensure that shuttered plants can reopen and those that have stayed open can navigate back to some sense of normalcy.
Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.
AI planning and operation solutions provider o9 Solutions has partnered with HighRadius, a fintech enterprise SaaS firm specializing in automating the order-to-cash and treasury management processes.
Supply chain management solutions provider Flintfox International has received an investment from Advent Partners, enabling it to enhance its revenue management and optimization product portfolio.