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Diageo has made a couple of brand deals — offloading its Windsor whisky business and picking up flavored tequila company 21Seeds — as part of its strategy to invest in the growing premiumization trend.
CPG manufacturers come in all shapes and sizes, but ultimately have the same goal – growth. Though TPM digitisation has demonstrated its effectiveness in helping optimise trade spend, many CPGs are hesitant to introduce new systems.
Learn how to deliver pricing realization across brands, channels, and customers to support your RGM strategy and accelerate both recovery and growth post-pandemic.
Conor Keane, president and CEO of Spring Global, shares best practices for implementing AI within the consumer goods space, and how the technology can help drive business and streamline processes.
Unilever has kicked off a new blockchain pilot to further increase traceability and transparency in its global palm oil supply chain, particularly in that crucial first mile.
