Technology

Kellogg Names Bill Rex CIO of North America Cereal Amid Business Separation
Kellogg Company will soon have a new chief information officer of North America Cereal Co., tapping Bill Rex as part of the brand’s business segmentation strategy. With Rex’s appointment, along with several others recently named, this completes the North America Cereal Co. leadership team. Learn more.
Shinola’s Joel Layton Leaving No Channel Behind at CGSM 2022
Today’s top CPGs are expanding their sales and marketing capabilities. As VP, e-commerce, marketing and digital at Shinola, Joel Layton has first-hand insights into the tactics behind these transformations, along with the value they bring to the DTC space.

How AB InBev Is Tightening Its Grip on Pricing With Analytics

The beer company is taking steps to accelerate its pricing journey at both the strategic and SKU level. Learn how.
L'Oréal Invests in Beauty Tech of the Future With New Research and Innovation Center

L’Oreal is doubling down on building out tech that could transform the future of beauty. As part of this strategy, it is investing $140 million in a research and innovation center in Clark, New Jersey that will be fully operational by 2024. Get the details.
The Pride of the Consumer Goods Industry: Innovation

What Werner Graf learned down in New Orleans very early in his career was that there was really only one way to drive big wins — especially in a stoic, mundane business that had been frozen in time: innovation. Learn more.
Reckitt and Gogo SqueeZ Marketing Leaders Break Down the Science of Loyalty at CGSM

There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.
How PepsiCo Is Growing E-commerce Profitability

PepsiCo is rethinking channel and product mix in order to grow e-commerce profitability, as well as developing internal capabilities to optimize ad bids based on item availability.
Navigating the Just-in-Case vs. Just-in-Time Inventory Rollercoaster

While almost every aspect of inventory management has been impacted by the last three years, one area in particular is creating significant headaches for retailers and CPG brands: managing just-in-case vs. just-in-time inventory. Learn more.
Regaining Momentum: Building the D2C Customer Journey

When facing supply chain issues coupled with rising shipping costs, D2C retailers can succeed by focusing on an exceptional customer journey. Learn more.
Mars & Yum! Brands Get Closer to Customers With Spatial Analytics

Learn by example from leading CG companies like Mars and Yum! Brands to optimize forecasting and expansion through deep learning and spatial analytics.

Kellogg Names Bill Rex CIO of North America Cereal Amid Business Separation

Shinola’s Joel Layton Leaving No Channel Behind at CGSM 2022

How AB InBev Is Tightening Its Grip on Pricing With Analytics

L'Oréal Invests in Beauty Tech of the Future With New Research and Innovation Center

The Pride of the Consumer Goods Industry: Innovation

Reckitt and Gogo SqueeZ Marketing Leaders Break Down the Science of Loyalty at CGSM

How PepsiCo Is Growing E-commerce Profitability

Navigating the Just-in-Case vs. Just-in-Time Inventory Rollercoaster

Regaining Momentum: Building the D2C Customer Journey

Mars & Yum! Brands Get Closer to Customers With Spatial Analytics