Nestle has pledged to accelerate the reduction of salt across all its food brands worldwide to support a World Health Organization salt target of no more than 5g of salt per person, per day, by 2025.
The solution was developed with the key goal of allowing a field sales representative to complete their tasks using a mobile tablet device without the fear of losing connectivity at any given time.
The new executive has been instrumental in growing brand portfolios in both global Fortune 500 companies (GlaxoSmithKline, Coca-Cola, Campbell's, and General Mills) and entrepreneurial companies.
The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.
