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New Product Launches

  • Get Crackin Continues

    The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends.

  • Quite the Spread

    Jif reveals new Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters.

  • Marketing Game

    The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.

  • A Tasty New Team

    Betty Crocker launches a dozen new baking products in partnership with the Hershey Company.

  • A Sweet Campaign

    Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.

  • More Hostess Favorites Hit Shelves Nationwide

    Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes.

  • Kleenex Brand Launches Predictive Tool

    The new online tracker provides cold and flu forecast up to three weeks in advance.

  • CG Leaders Study Disruptive & Incremental Innovation

    Many of the consumer goods industrys most innovative thinkers met last week to deepen their understanding of driving true innovation both on the disruptive and incremental fronts. Here is a recap of the insights shared between industry heavyweights and entrepreneurial startups.
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