New Product Launches

The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.

Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats.

The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, is excited to announce the return of its "Mug Up" promotion.

The introduction of the Lancaster brand marks a significant milestone for The Hershey Company, and is inspired by Milton Hershey's original confection company, The Lancaster Caramel Company.

The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends.

Jif reveals new Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters.

The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.

Betty Crocker launches a dozen new baking products in partnership with the Hershey Company.