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New Product Launches

  • Kleenex Brand Launches Predictive Tool

    The new online tracker provides cold and flu forecast up to three weeks in advance.
  • CG Leaders Study Disruptive & Incremental Innovation

    Many of the consumer goods industrys most innovative thinkers met last week to deepen their understanding of driving true innovation both on the disruptive and incremental fronts. Here is a recap of the insights shared between industry heavyweights and entrepreneurial startups.
  • Walmart Consumers Pick New Products

    Walmart launches getontheshelf.walmart.com, asking the public to decide which new products from American entrepreneurs will appear on its shelves this fall.
  • CGT Reveals 2013 Innovation Award Winners

    Successful innovation requires a balance between incremental and disruptive innovation, and while new product introductions are still elusive, they are not impossible. Therefore, CGT is proud to recognize deserving consumer goods companies for excellence in bringing new products to market.
  • Pepsi Names Marketing Lead on Colas

    Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture.
  • Dixie and Dawn Outrank Apple in Brand Strength

    Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple.
  • LeapFrog's New Tablet Leaps Off Shelves

    LeapFrog's new ultimate learning tablet for kids sells out in its first days of pre-sale.
  • Avon Reinvents Mascara

    Avon's Mega Effects Mascara features a new brush that can be used at 12 different angles.
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