The appointments are part of the company’s enterprise strategy, Accelerate, which focuses on brand building, targeted innovation, and increased investments in growth initiatives.
Pallav Tamaskar is taking on the role, which oversees the company’s global marketing strategy, integrated marketing campaigns, media planning, brand-purpose programming, and innovative product launches.
General Mills has acquired the pet supplement brand founded by veterinarians. Fera will be the first supplement product in General Mills' pet portfolio.
Alarm bells have been ringing about the potential impact of GLP-1 drugs on food and beverage purchase habits, but a recent study indicates this is merely another consumer behavior trend to navigate — and many say more data is needed.
In early 2024, Nissin Foods will be introducing new paper packaging for its Cup Noodles, replacing the current polystyrene cup – a design that has been in place since the product launched in 1973.
Three consumer goods companies — Under Armour, McCormick, and Lemon Perfect — are looking to strengthen their supply chain efforts, starting with changes at the top. The companies have all announced new chief supply chain officers.
The Hershey Company, a longtime user of consumer insights within its retail strategies, is leveraging them within this year’s Halloween assortment strategy.
Candy companies have been increasingly strategic about Halloween, as the seasonal event drives about $6 billion in confectionery retail sales every year. Learn about Mars' newest fulfillment initiative.
