Rather than immediately fill the role of CEO, the company has decided to temporarily create an executive committee, made up of several senior executives from within the company.
Diageo has made a couple of brand deals — offloading its Windsor whisky business and picking up flavored tequila company 21Seeds — as part of its strategy to invest in the growing premiumization trend.
The ultimate goal is for the bottle, label, cap, and closure to be compostable or able to be recycled with other paper products in the majority of U.S. communities,
How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend.
The campaign will feature first-generation Mexican Americans who “live their star” within six- 15- and 30-second video vignettes, showcasing individuals such as a dancer with a unique style and an aspiring chef.
Coca-Cola continues to leverage the benefits of its revamped organizational structure as the company ramps up its innovation plans and taps into its digital investments to adjust to shifting consumer needs.
