Effective new product development requires a structured approach from ideation through launch. Benchmark your processes against your peers and learn how a infusion of technology can give you a leg up.
The traditional rule book has largely been tossed out, and CGs are deploying new strategies to drive and sustain their businesses, according to a sneak peak at some must-read industry research.
The use of QR codes are getting a closer look thanks to growing desire for contactless experiences, and Campbell's is leveraging them as part of a new consumer engagement tactic to modernize its brand.