Procter & Gamble is piloting a paper bottle for its Lenor fabric care brand, joining the contingent of consumer goods brands eschewing plastic for a new packaging innovation.
Coty has introduced a digital fragrance testing device that lets consumers sample its products in a touchless way while it monitors usage metrics to improve the experience.
Fueled by the freedom that now comes with vaccination roll-outs and the lifting of Covid-19 restrictions, the alcohol beverage space is again facing another exciting season in the U.S., showing early signs that previous innovations are here to stay while some new trends emerge.
The Lego Group unveiled one of its iconic bricks made from recycled plastic, though it warned it would be some time before it's found in a set at retail.