New Product Launches

To support the growth of new-to-world products with uncertain demand, R.J. Reynolds realized it could not rest on its laurels, and an innovative approach to the supply chain would have to be developed.

For more than 20 years, Starbucks has been working on patent pending technology to bring instant coffee to its consumers.

New product development may be the only way for companies to survive the economic downturn. New research finds that Virtual Product Development (VPD) can greatly enhance the success of new product launches.

The new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the other CLUE characters.

The Campbell Soup Company's wellness advancement includes several innovations planned for the 2010 soup season.

The meat supplier and the first refrigerated pet food company in the United States join forces to transform the way families feed their pets.

Branding the iconic whole-grain oat portfolio of products under one umbrella marks a first in Quaker history.

Changes to Snapple's formula and packaging come with one goal in mind: deliver the same great product, just make it even better.