Apps

The virtual sock drive via Facebook will determine the number of real socks donated to the United Way.

General Mills launches its largest online collection of recipes at Tablespoon.com; the new Web site features thousands of kitchen-tested recipes.

This includes a private online community composed of the Mountain Dew brand's most loyal fans, innovative uses of Twitter, YouTube, DEW labs, and more.

Like its parent URL the mobile site will offer a drink recipe database, supported by the Diageo portfolio.

m.Aveda.com is a direct response to the rapidly growing mobile commerce industry.

The new digital, voice-activated application bridges the content and services found on the Betty Crocker Web site.

Combining research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and intuitive for every shopper.

Key benefits can include increased worker productivity, improved customer service, and the ability to accelerate the invoicing process and shorten billing cycles.