Reckitt Benckiser Launches Social Media Game Designed to mirror the real-life experience of being a marketing executive, poweRBrands boasted 40,000 players, 120,000 visits and 5,800 Facebook fans during its first month live. Target First to Sell Facebook Gift CardsThe retailer capitalizes on a growing trend: Americans will spend more than $1.6 billion on virtual goods and social gaming in 2011. Quaker Oats Sets New Direction for Growth The noted breakfast leader introduces two hot cereal lines, improved instant oatmeal, partnership with noted fitness coach and new marketing campaign TOMS Shoes Partners with AT&T The company that inspired the global One for One movement will commemorate its landmark shoe drop this September in Argentina with support from AT&T. Kraft Launches New App Exclusive to iPad The new Big Fork Little Fork iPad app aims to bring families together in the kitchen. Unilever, Time Warner Renew Multi-Year Partnership An example of Unilever and Time Warner developing an innovative technology under the partnership is the new launch of the TIME iPad App. Cold Stone Launches eGift Program on Facebook Cold Stone Creamery and First Data debut an eGifting solution for ice cream lovers on Facebook. Urban Outfitters Develops Mobile Point-of-Sale The global retailer adopts connected commerce products and services that will improve the shopper's in-store experience while lowering transaction costs. Scotts Launches Innovative iPhone App The mobile channel has arrived, and Scotts unveiled a new app to not just engage with customers, but provide value. Heelys Launches New Web Site, Heelys.com The enhanced resources include streaming video, store locators, and complete product listings. First Previous 84 85 86 87 88 Next Last
