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IT Integration

  • Garmin Drives Customers to Products

    Garmin has stellar relationships with its retail partners. So when it needed a better way to direct potential buyers to the right retail partner, it needed a solutions that could support them all.

  • Business Innovation in the 21st Century

    A sneak peek inside Praveen Gupta's new book on how to drive profitably innovate

  • General Mills Creates New Consumer Experiences

    There is no doubt about it General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.

  • HauteLook Proves New Service Matters

    The idea that customer service matters is nothing new, but the ways in which companies interact with consumers must constantly evolve. HauteLook, an online flash retailer, strives to always be available where the member needs them, whether it be e-mail, phone or social media.

  • ConAgra Mills Enters Analytics Venture

    ConAgra Mills along with IBM and SignalDemand announce that ConAgra Mills is using IBM's Smarter Commerce-based solution and its predictive analytics capabilities to increase supply chain efficiency.

  • How PepsiCo Boosted Profitability with TPM

    Managing trade promotions efficiently and effectively can have a significant impact on the bottom line. Find out how PepsiCo integrates its Trade Funds, Trade Claims and Dispute Management to improve revenue, volume, profitability and more.

  • Herbalife Deploys Mobile Analytics

    Executives at this leading nutrition company can now use an iPad App to evaluate sales and marketing performance.

  • Hayneedle Finds the Elusive Key to Growth

    By 2009, Hayneedle, Inc. was marketing more than 220 niche product category web sites. With so many disparate products, an organized and optimized distribution process became top priority.
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