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IT Integration

  • Hallmark Strengthens Data Warehouse Environment

    New solutions are expected to enable Hallmarks marketing team to conduct more automated multi-step campaigns. Looking ahead, the enhancements also position the retail marketer on a trajectory to multiple layers of optimization
  • SodaStream Expands Footprint with CEM Acquisition

    The deal will help provide new products and features for SodaStreams core business of home carbonation, and will accelerate its future penetration into new channels.
  • From Retail Reporting to Retail Execution Management

    Virtually every CPG company has engaged into one or more downstream data programs with its core customers. The question is no longer whether to get started or not. It is now whether your company is amongst the industry leaders who are building a sustainable ROI from their investment in retailer data.
  • Walmart Vice Chairman to Depart, Replacement Sought

    Vice Chairman Eduardo Castro-Wright has overseen global sourcing and the expansion of the companys global e-commerce technology, including its acquisitions into social and mobile commerce.
  • 10 Obstacles for Trade Spend Effectiveness

    Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.

  • PepsiCo Brand Launches New App

    The free application, from Quaker Oats and Zazu, aims to be the ultimate morning companion by allowing a new level of interaction with personal data.

  • Clarins Group Signs E-Commerce Agreement

    The Clarins Group signs an agreement with PFSweb for its online direct-to-consumer support services throughout North America and Europe.
  • Walmart Acquires Ad Startup OneRiot

    A deal to acquire OneRiot occurred quickly within 30 days after @WalmartLabs met the team from OneRiot, according to Anand Rajaraman of @WalmartLabs.

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