Data & Analytics

Amy’s Kitchen Taps CPG Veterans Mel Cash and Leanne Molter to Help Lead Company Transformation
Amy’s Kitchen says it is embarking on a new chapter of innovation and transformation, and as a result, has hired Mel Cash to lead the company’s sales and marketing strategies as its chief growth officer, and has promoted Leanne Molter to CFO, which will include IT oversight.
Starbucks Unlocking Mobile App to Non-Rewards Members to Expand Personalized Promotions
The company is looking to increase its promotion efforts around mobile order and pay, creating more targeted pricing and product offers that not only elevate the consumer experience but lead to more tangible financial benefits for the business.

Integrating True Consumer-Centric Marketing With PepsiCo, Kellanova, and Kenvue

Panelists from PepsiCo, Kellanova, and Kenvue will take attendees through what marketers can do to develop dynamic and sustainable operating models that withstand digital transformation’s rigor.
Clorox Is Accelerating Innovation With Generative AI Investment

As part of the company’s digital transformation and personalization strategies to bolster operations and customer relationships, the company is looking toward generative AI.
J.M. Smucker's Analytical R&D Approach Supporting Company Expansion

The tech- and data-powered strategies that drive behind-the-scenes processes are at the heart of innovation efforts, and J.M. Smucker has provided CGT with details.
How P&G Supply Chain 3.0 Pilots Are Slashing Costs and Increasing Productivity

As part of Procter & Gamble’s supply chain 3.0 initiatives, the company has launched a series of transportation pilots that leverage automation and sustainable practices to increase productivity and lower costs.
Unilever Eager to Tap Into Walmart’s New On- and Off-Site Consumer Insights

Walmart’s self-serve solution within its Luminate platform promises more granular insights about the retailer’s dot-com and mobile shoppers.
How Unilever Is Accelerating Digital Commerce Growth With Sports Streaming

Two Unilever executives — Ryu Yokoi, chief digital officer of personal care NA and U.S. media, and Aaron Sobol, head of media investment for the U.S. business — recently shared details with CGT about their success with streaming and live media partnerships.
HanesBrands Selling off Champion Brand to Authentic for $1.2 Billion

HanesBrands is offloading its global Champion brand, which is being acquired by Authentic Brands Group in a $1.2 billion deal.
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RGM Strategies for Today's New CPG Landscape

In this fireside chat, Joel Cartwright, industry principal, consumer products, Vistex, discusses today's RGM strategies in the consumer goods industry, tackling the opportunities that exist, along with the challenges, and the IT tools needed to bring RGM into the future.

Amy’s Kitchen Taps CPG Veterans Mel Cash and Leanne Molter to Help Lead Company Transformation

Starbucks Unlocking Mobile App to Non-Rewards Members to Expand Personalized Promotions

Integrating True Consumer-Centric Marketing With PepsiCo, Kellanova, and Kenvue

Clorox Is Accelerating Innovation With Generative AI Investment

J.M. Smucker's Analytical R&D Approach Supporting Company Expansion

How P&G Supply Chain 3.0 Pilots Are Slashing Costs and Increasing Productivity

Unilever Eager to Tap Into Walmart’s New On- and Off-Site Consumer Insights

How Unilever Is Accelerating Digital Commerce Growth With Sports Streaming

HanesBrands Selling off Champion Brand to Authentic for $1.2 Billion

RGM Strategies for Today's New CPG Landscape