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Data & Analytics

  • Mondelez Appoints Chief Marketing Officer

    In 2012, Dana Anderson was identified as one of the "100 Most Influential Women in Advertising" by Ad Age, and she was also the winner of the Ad Women of New York's "Changing the Game" award.
  • Imperial Tobacco Group Selects Enterprise PLM

    The international tobacco company chooses Aras to streamline the product lifecycle and drive collaboration, process improvement and product compliance worldwide.
  • Coca-Cola Brand Makes a Big Comeback

    After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.
  • Early IT Adopters Gain Competitive Advantage

    A new study from Harvard Business Review shows that IT Pioneers are more likely to lead in both revenue growth and market position than their peers. This is more than twice the growth experienced by companies identified as technology Followers and three times the growth experienced by Cautious technology adopters. Where does your company fall?
  • Coca-Cola and BT Partner in South Africa

    The companies are partnering to set up WiFi on Coca-Cola machines and provide free internet access to impoverished communities in South Africa.
  • Rocky Brands Expands on PLM Capabilities

    Rocky Brands relies on NGCs PLM and SCM systems, and has recently extended the solution to marketing, e-commerce, ERP and more.
  • Danone Takes a Standard Approach to TPM in China

    No longer satisfied with its poor process control, Danone Waters China implemented a trade spend management system that meets requirements associated with the complex Chinese market.
  • Emerging Markets: Hype Vs. Reality

    John Rossi, general manager for Consumer Goods Consulting at Wipro and CGT Executive Council member, provides key considerations that a consumer goods manufacturer must figure out -- from specific selling models and distribution networks to technology infrastructure -- before calling an emerging market home.
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