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Data & Analytics

  • Mars and Wrigley's Bright Idea Pays Off

    Mars Chocolate North America and Wrigley leverage illuminated racks in grocery retailers to increase sales.

  • Betty Crocker Launches Cookbook App

    Betty Crocker launches its new cookbook for iOS App to cut through the clutter and simplify cooking with smartphone or tablet.

  • Shell's Road to Supply Chain Excellence

    Shell was the first oil and gas company to recognize that it could sense demand much like a pure-play consumer products company, creating daily forecasts that reflect current market conditions by using demand signals.

  • Category Management Meets The Supply Chain

    To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights.

  • VTech Unveils New Line of Smart Toys

    The new toys are expected to foster the love of learning and assist in reaching key childhood development milestones.

  • Mondelez Appoints Chief Financial Officer

    Most recently, Brian Gladden was Senior Vice President and CFO of Dell, Inc., the Texas-based technology company.

  • Land O'Lakes Reinforces the Business Through IT

    Legacy can be a fine thing, and Land O'Lakes, Inc. has it in spades. But in the world of technology, legacy has different implications. Land O'Lakes' legacy IT platform was not providing accurate, real-time access to information needed to meet strategic growth objectives. Here's a peek inside Project Bedrock, the IT initiative that will get them there.

  • Get Connected

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this months issue.
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