Data & Analytics

Daily downstream data, social listening, sentiment analysis, crowdsourced local intelligence, website traffic, hyper-local digital advertising it's all coming together to paint a picture of the individual consumer. Thus, consumer goods executives have a new mantra: "Thou shalt collect, analyze and act on a confluence of data."

Land O'Lakes announces it is working with Nestle to provide feed and forage training, nutrition services and laboratory services at Nestle Dairy Farming Institute in China.

Categories are not established by consumers but by retailers as a result of how they lay out their stores. That begs the question: How can you reconcile the differences between consumer-centric and store-related categories?

Cognitive computing will enable CPG firms to venture out far and plunge into the analytic depths of Big Data at just the right moment in history.

Network-based supplier system will synchronize product catalogs, enable electronic invoicing and facilitate a fully automated purchasing cycle.

Consumer packaged goods (CPG) companies are under pressure. The complexity of their businesses has grown, with greater regulation and the pressures of globalization. At the same time, they must reduce cost and become more competitive or otherwise they might quickly become takeover targets.

Shell was the first oil and gas company to recognize that it could sense demand much like a pure-play consumer products company, creating daily forecasts that reflect current market conditions by using demand signals.

To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights.