Data & Analytics

In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.

Marketing programs need to change. The opportunity is to execute test and learn strategies and to get good at listening.

A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.

There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why...

Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

It's a new world full of new consumers that need and want to be served in new and different ways. CGT's publisher Albert Guffanti sits down with Mark Osborn, Global Lead Consumer Products Industry Marketing with SAP, to discuss this new landscape of opportunity for today's consumer products marketers.

When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers.