Data & Analytics

A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive.

Data, insight and advisory solution provider Edge by Ascential joins forces with marketing analytics company Jumpshot.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.

The rapid expansion of blockchain is making it easier for business analysts to achieve operational efficiencies, create added value for their companies and enhance the customer experience.  

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. 

The Coca-Cola-owned beverage company has rolled out interactive vending machines that enable shoppers to donate to charity in four U.S. cities.

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.