Data & Analytics

PepsiCo Working Toward Integrated Infrastructure With Digital Enhancements
PepsiCo has been undergoing a six-year journey to modernize its operations, particularly in the supply chain. Now as the company nears the end of its SAP rollout in the U.S., PepsiCo talks about the benefits of an integrated infrastructure that streamlines the foods and beverage businesses.
Get Away From Guesswork: Key Steps to Modernizing Your Consumer Data Strategies
Learn how brands like PepsiCo, Reckitt, Estée Lauder, L’Oreal, and more are modernizing their consumer data strategies with generative AI, data clean rooms, and loyalty programs, as well as exploring the potential of retail media as a way to leverage first-party data.

L'Oréal Opens Largest Research & Innovation Center Outside of France

L'Oréal is continuing to develop its global innovation system, with the latest arm, a North American Research & Innovation Center, opening in Clark, New Jersey.
Kellanova, Unilever, Ferrara Leaders To Discuss Data-Driven Transformations

During the upcoming Analytics Unite conference, being held in Chicago from April 28-30, leaders from Kellanova, Unilever, and Ferrara will take to the stage to share executive-driven strategies for empowering organizations with decision-making optimizations to succeed long-term.
Tumi North America and King Arthur Baking Optimize Their E-commerce Sites

Two consumer goods brands, King Arthur Flour and Tumi North America, are bolstering their online consumer experiences, tapping into an e-commerce performance optimization platform to accelerate web speed, enhance security, and reduce operational complexity.
Kraft Heinz Says Agile@Scale and Pod Strategy Yield Optimizations and Expedited Innovations

Kraft Heinz is driving increased innovation as a percentage of sales (up 1.6% in 2022 to almost 3% in 2024) — largely attributing this growth to its Agile@Scale strategy.
Hershey Bolsters Go-To-Market Strategy: Investments in Demand Planning, Consumer Insights, and Media

The Hershey Company is undergoing continued digital enhancements supported by an ERP implementation to better meet consumer needs.
CDAOs Struggle to Demonstrate Impact of AI: Gartner

Companies may want to be data-driven, but the executives in charge of proving the value of that data are struggling with their core mission, according to a new report from Gartner.
How Embedding AI Is Accelerating Product Development Launch Cycles

Artificial intelligence has been embedded at nearly every step of product development, from product blueprint to computational design to 3D prototyping. For many consumer goods companies, the timeline from ideation to ready-to-market or pilot periods has shortened as a result.
CPGs’ Shared Vision for AI and How To Get There

It's been more than two years since the dawn of the GenAI revolution. Where does the CPG industry stand with AI? And where does it look like it’s headed?

PepsiCo Working Toward Integrated Infrastructure With Digital Enhancements

Get Away From Guesswork: Key Steps to Modernizing Your Consumer Data Strategies

L'Oréal Opens Largest Research & Innovation Center Outside of France

Kellanova, Unilever, Ferrara Leaders To Discuss Data-Driven Transformations

Tumi North America and King Arthur Baking Optimize Their E-commerce Sites

Kraft Heinz Says Agile@Scale and Pod Strategy Yield Optimizations and Expedited Innovations

Hershey Bolsters Go-To-Market Strategy: Investments in Demand Planning, Consumer Insights, and Media

CDAOs Struggle to Demonstrate Impact of AI: Gartner

How Embedding AI Is Accelerating Product Development Launch Cycles

CPGs’ Shared Vision for AI and How To Get There