Data & Analytics

L'Oréal continues to invest in its personalization capabilities to provide more engaging and relevant consumer experiences.

From the convergence of technology, infinite data sources and new channels, the future of marketing in CG is more complicated than ever – here are some innovative ways to break through the noise.

Crate & Barrel Holdings is tapping former Nike VP of technology Jason Booth to help the home goods brand develop a superior customer experience.

Groupe Rocher has teamed with Google Cloud as part of a five-year collaboration to accelerate its digital transformation and support its sustainability strategy.

In planning for a “makeup renaissance” spurred by the resumption of social and professional occasions, The Estee Lauder Companies is investing in its social commerce and digital merchandising capabilities.

AB InBev's BEES B2B sales platform accounts for 80-90% of revenue in some markets and is unlocking business-driving insights.

Rooted in all things outdoors, Mountain Source experienced major challenges that came along with the pandemic like most brands. But it was able to pivot and address these issues head-on to survive.

The No. 12 consumer goods company is making moves to gain share and outgrow the U.S. sports drink category.