Predictive Analytics

A new, free tool for U.S. businesses is designed to help reduce critical product shortages during the coronavirus health crisis via artificial intelligence and big data.

While the vast majority of respondents have begun deploying AI, more than half are struggling with modifying business processes to leverage it.

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

The biggest unknown is whether there will be a delayed economic recovery or a prolonged contraction. Regardless of the outcome, retailers and their CPG suppliers need to think ahead and be prepared to act quickly. 

How can grocers bounce back in time to keep with consumer demand as long as the coronavirus rages on?

Due to massive disruption, the loyalty industry will look very different in the next decade than it does today.

Digital transformation now isn't a one-and-done event, and it's certainly more than just a collection of data. To really effect change, an organization must embrace a purposeful mindset shift, and cognitive automation can lead the way.

AI and analytics firm Fractal has joined the Nielsen Connect Partner Network of solutions providers for CPG retailers and manufacturers.