Predictive Analytics

Verizon Media Partners with Catalina to Enable Real-Time Decisioning for CG
Through this market integration, the combined companies aim to bring together Verizon Media’s first-party data with Catalina’s sales insights to provide validated omnichannel sales conversions influenced by true media exposure.
The Future of Supply Chain Planning for CG Brands - a Holistic Approach
As we enter year two of the pandemic, brands have already implemented — or are actively seeking to adopt — modern technology solutions that optimize their supply chain and full business planning capabilities. We talked with Unioncrate CEO Shastri Mahadeo to learn how AI can help solve these issues and even unlock new value.
Sponsored

Tata Consumer Products Takes Next Step in Supply Chain Digital Transformation

The consumer goods company, which unites the food and beverage interests of the Tata Group and includes such brands as Tata and Tetley Tea, has created an autonomous and integrated supply chain.
Pactera EDGE Launches Cross-Functional IX Lab

Pactera EDGE has launched a new Intelligent Experiences Lab (IX Lab) to serve as a formal, continuous innovation program for piloting proof-of-concept initiatives, technology modeling, and experience-led platforms to scale integrated AI systems.
Inside CAULIPOWER's Forecasting Superpower

Learn how the frozen food brand was able to improve its forecast accuracy and demand planning consistency.
The Simple Art of Leveraging Data to Target High-Value Consumers

Today, there is no competing without data especially as the e-commerce boom lingers, but to get the most out of the change in consumer behavior, brands should assess what their consumers are worth.
Email or Text? How TULA Stopped Wondering Which One is Best

Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe.
Sponsored

E-Commerce Surge Offers Opportunity to Maximize Consumer Data

The e-commerce surge has brought along a boom in shopper data. Here’s what brands can do about it and what to expect in 2021.
Mi9 Retail and Planalytics Partner to Improve Demand Forecasting Accuracy

The combined solutions are expected to increase profitability for retailers by incorporating weather analytics.
Yum! Brands’ Davies, Johnson to Open Analytics Unite on Future of Business

Cameron Davies and Clay Johnson of Yum! Brands will keynote Analytics Unite in a fireside chat to discover where the industries are headed, what it is going to take to emerge as a future leader, and the role analytics will play in building the future of business.

Verizon Media Partners with Catalina to Enable Real-Time Decisioning for CG

The Future of Supply Chain Planning for CG Brands - a Holistic Approach

Tata Consumer Products Takes Next Step in Supply Chain Digital Transformation

Pactera EDGE Launches Cross-Functional IX Lab

Inside CAULIPOWER's Forecasting Superpower

The Simple Art of Leveraging Data to Target High-Value Consumers

Email or Text? How TULA Stopped Wondering Which One is Best

E-Commerce Surge Offers Opportunity to Maximize Consumer Data

Mi9 Retail and Planalytics Partner to Improve Demand Forecasting Accuracy

Yum! Brands’ Davies, Johnson to Open Analytics Unite on Future of Business