Predictive Analytics

Global spending on big data by organizations will exceed $31 billion in 2013, finds a new market forecast by ABI Research. Interestingly, significant overspending is on salaries, as organizations turn to data scientists and other specialists to leverage big data in the first place.

Big data combined with current analytical capabilities puts us in control of backhoes relative to the shovels we dug with not long ago. The power we could and should have through these tools is great, but in many cases we fail to grasp the tools that are readily available to us.

Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.

Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.

The Dutch producer of frozen snacks and meal components deploys a TXT solution to integrate its extended value chain.

After an initial success with a few hundred stations in 2011, Costa Express hatched ambitious plans to grow to 3,000 locations in less than five years and expand into new countries.

By synchronizing from shelf to supplier, ScottsMiracle-Gro improves customer service and achieves annual supply chain savings.

Kimberly-Clark China works with Retail Solutions Inc., to improve product availability, uncover new business opportunities and drive sales at Walmart stores throughout China.