Accurately measuring the branding performance of digital investments has been an ongoing challenge for consumer goods brands. Using new technology, the consumer goods titan can now identify which of its digital ads consumers see, and which are overlooked.
Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.
A new technology implementation helps Nestl effectively provide insights that lead to better collaboration with retail customers while also helping deliver sales and category solutions for the shopper.
Planning accuracy is key to maintaining Dannon's leadership in the yogurt market. And armed with new insights, the company will now attempt to challenge Chobani for the No. 1 spot in the highly competitive, fast growing Greek yogurt market.
With new market advancements, L'Oreal's ecosystem of suppliers and vendors has grown exponentially. A new cloud analytics solution is expected help marketing and procurement gain immediate and broad access to global data to make faster and more insightful decisions.
There is a paradigm shift happening today among CIOs in the consumer goods industry. The role is in a state of transition from just keeping the lights on to powering business opportunities. Here, Dr Pepper Snapple Groups CIO explains how he challenged the status quo to drive rapid continuous improvements across the business.
With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?
