Predictive Analytics

Be careful what you wish for. Weve all heard that cautionary tale at one time or another. Sometimes it was merited; sometimes not. With big data initiatives, truer words were never spoken.

With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend.

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.

In order to address allergen management concerns, Kraft Foods Canada scans each label after it has been attached on the packaging line to ensure that it matches the package contents. But the laser scanner type ID readers used in the past to inspect the company' barbeque sauce products were subject to read failures. Find out how Kraft solved the problem by switching to image-based DataMan 300 ID readers.

The global paint and coatings company uses Terra Technologys solution to reduce forecast error by an additional 25 percent.

Application Support and Maintenance (ASM) is quickly becoming an IT agenda, but probably not for the right reasons.

Under the agreement, McCormick will use Enterras Cognitive Reasoning Platform to develop insights and services to better serve consumers and its ecosystem of food and beverage partners.

The Velocity service provides real-time visibility into retail performance, down to the retail store level by SKU and daily or weekly, for manufacturers running the SAP demand signal management software.