Predictive Analytics

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.

In order to address allergen management concerns, Kraft Foods Canada scans each label after it has been attached on the packaging line to ensure that it matches the package contents. But the laser scanner type ID readers used in the past to inspect the company' barbeque sauce products were subject to read failures. Find out how Kraft solved the problem by switching to image-based DataMan 300 ID readers.

The global paint and coatings company uses Terra Technologys solution to reduce forecast error by an additional 25 percent.

Application Support and Maintenance (ASM) is quickly becoming an IT agenda, but probably not for the right reasons.

Under the agreement, McCormick will use Enterras Cognitive Reasoning Platform to develop insights and services to better serve consumers and its ecosystem of food and beverage partners.

The Velocity service provides real-time visibility into retail performance, down to the retail store level by SKU and daily or weekly, for manufacturers running the SAP demand signal management software.

Orchestro-to-Go is expected to put the power of the demand signal repository (DSR) and advanced algorithms at the fingertips of field personnel.

To succeed in creating effective predictive analytics models that generate actionable findings, consumer goods organizations need to develop a strategy that ties the technology to business operations in a more pervasive and comprehensive approach throughout the enterprise. Here, experts from Accenture and SAP reveal how to get closer to the customer through effective predictive analytics.