Thought leaders from Prevedere and Microsoft examine the need for consumer goods companies to combine global data with cognitive computing to gain a holistic, more accurate view of future product demand.
Sandeep Dadlani, chief digital officer at Mars Inc., discusses the role that tech start-ups can play in driving innovation at the recent Retail and Consumer Goods Analytics Summit.
A year-old partnership with leadership development firm CorpU has helped the consumer goods manufacturer make “significant progress” in identifying issues impacting supply chain management.
Quotient Technology announced the launch of Quotient Analytics, an intuitive, self-service tool that lets brands measure the performance of digital promotion campaigns in near real-time.