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Business Analytics

  • Drivers of Value

    Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.

  • SAP to Acquire Ariba for $4.3B

    The acquisition is expected to establish SAP as a leading business network, adding cloud-based, business-to-business collaboration to its existing solutions.

  • Nestle Water Puts SFA in the Cloud

    Nestle Water will use a new mobile-based platform in Beijing and Shanghai that connects sales teams to information such as replenishment and promotions in real time from any location, via smartphone providers.

  • Sunny Delight Reduces Fuel Costs and Emissions

    Sunny Delight uses clean energy trucks to reduce fuel costs and emissions with a third-party logistics company.

  • Kraft Improves its Environmental Impact

    Today, Kraft employees around the world are using lifecycle thinking to help uncover ways to eliminate waste in manufacturing.

  • Wipro to Acquire Promax Applications Group

    The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions.

  • P&G Gains POS Insights with New Data Warehouse

    P&G wanted to find a way to improve the performance and cost-effectiveness of its data warehouse environment and expand its analytical and brand decision-making capabilities. Consolidating point-of-sale data into a single data warehouse platform was fundamental to these objectives.

  • Cracking the Code: Lora Cecere, Supply Chain Insights

    Cracking the code on unstructured data is a tough but important nut to crack. It is a key competency that I think will define the next generation of consumer products leaders.
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