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Business Analytics

  • P&G Shapes the Store

    Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.

  • Atkins Installs SaaS WMS

    The new solution is expected to improve productivity and gain advanced EDI and compliance labeling capabilities.

  • Molson Coors Names Controller

    The executive will replace Bill Waters, who was named the Companys Chief Corporate Strategy Officer in January.

  • IBM to Acquire i2 to Accelerate Data Analytics

    IBM announces a definitive agreement to acquire i2 to accelerate its business analytics initiatives and help clients in the public and private sectors address crime, fraud and security threats.

  • Vantage Point: Weeding Through the DSR Market

    Now everyone claims to be an Enterprise DSR. So how do you weed through the confusion and get what you need?

  • DSR Enterprise Vision

    IBM Corporation and Relational Solutions collaborate to reveal tactics for achieving long-term sustainable success with an enterprise DSR.

  • Kraft Foods to Split into Two Companies

    Having successfully executed its transformation plan, and 18 months into the Cadbury integration, the company has built a global snacking platform and a North American grocery business that now differ in their future strategic priorities, growth profiles and operational focus. So whats the logical thing to do? Spin off of the North American grocery business.

  • New Options for Effective TPM

    For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.

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