A Q&A with Robert F. Byrne of Terra Technology reveals insight for grasping downstream data opportunities, using it at different levels and harnessing its full potential in the supply chain.
Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.
IBM announces a definitive agreement to acquire i2 to accelerate its business analytics initiatives and help clients in the public and private sectors address crime, fraud and security threats.
Having successfully executed its transformation plan, and 18 months into the Cadbury integration, the company has built a global snacking platform and a North American grocery business that now differ in their future strategic priorities, growth profiles and operational focus. So whats the logical thing to do? Spin off of the North American grocery business.