Augmented Reality

Coca-Cola Goes DTC (Including Fortnite) for Pixel-Flavored Zero Sugar Byte
Coca-Cola is marrying nostalgia with gaming for its next product innovation — with a little augmented reality thrown in for good measure.
From AR to the Metaverse: Heineken and Eyebobs Embrace Digital Experiences
How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend.

Reach for the Stars: Coca-Cola Unveils Global Innovation Platform, Develops Starlight

The company will use the platform to release limited-edition products and engage with consumers through physical and digital interactions.
What Most Are Missing About Nike’s Move Into the Metaverse

The metaverse gold rush is on, and brands are scrambling to figure out what that means for them.
NRF 2022: Direct-to-Avatar Strategy Imperative for Brands Prepping Metaverse Entry

As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar.
Playing it Safe: AR’s Digital Benefits for Manufacturers

AR headsets with advanced video stabilization allow more workers to “see” what’s going on.
Nike’s Next Metaverse Move Is RTFKT Pickup

Founded by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT (pronounced “artifact”) leverages blockchain and augmented reality to create digital sneakers and other artifacts for the metaverse.
Nike’s Roblox Digital Showroom Offers Next Peek Into the Metaverse

As consumer goods brands shake out how the metaverse might make sense for them, Nike launched a new digital experience known as Nikeland on Roblox.
Mondelēz Experiments With AI for Mooncake Marketing Experience

Mondelēz International leveraged artificial intelligence for a new marketing experience that timed with a festival it’s long had ties with.
The Future of Tech-Powered Commerce: Up Close with Publicis Sapient’s Liz Papasakelariou

The CGT/RIS Executive Council member shares what’s key for today’s brands when it comes developing a data strategy, the future of social commerce, the potential of blockchain and more.

Coca-Cola Goes DTC (Including Fortnite) for Pixel-Flavored Zero Sugar Byte

From AR to the Metaverse: Heineken and Eyebobs Embrace Digital Experiences

Reach for the Stars: Coca-Cola Unveils Global Innovation Platform, Develops Starlight

What Most Are Missing About Nike’s Move Into the Metaverse

NRF 2022: Direct-to-Avatar Strategy Imperative for Brands Prepping Metaverse Entry

Playing it Safe: AR’s Digital Benefits for Manufacturers

Nike’s Next Metaverse Move Is RTFKT Pickup

Nike’s Roblox Digital Showroom Offers Next Peek Into the Metaverse

Mondelēz Experiments With AI for Mooncake Marketing Experience

The Future of Tech-Powered Commerce: Up Close with Publicis Sapient’s Liz Papasakelariou