Leading companies are moving to a “precision guidelines” approach that empowers the field force to be increasingly granular and sophisticated with promotions.
Future success in consumer goods will depend on how enterprises can adapt to change and embrace new technologies that improve business models, processes and customer experiences.
Back from the Consumer Goods Sales and Marketing Summit, Oracle's Michael Forhez and Accenture's Justin Honaman look at five trends driving the industry's digital transformation.
Wes Chaar will lead Catalina's global effort to expand and deepen the insights and value of shopper data in driving efficient growth for retailers and brands.
