To succeed in creating effective predictive analytics models that generate actionable findings, consumer goods organizations need to develop a strategy that ties the technology to business operations in a more pervasive and comprehensive approach throughout the enterprise. Here, experts from Accenture and SAP reveal how to get closer to the customer through effective predictive analytics.
Terra Technologys Demand Sensing and Transportation Forecasting solutions help Mondelez decrease forecast error by almost 40 percent and gain supply chain efficiency in North America.
Jon Golovin, Chairman, CEO and Co-Founder of Retail Solutions Inc., explains the role that consumer packaged goods suppliers play in helping omnichannel retail customers true achieve fulfillment intelligence.
Big data combined with current analytical capabilities puts us in control of backhoes relative to the shovels we dug with not long ago. The power we could and should have through these tools is great, but in many cases we fail to grasp the tools that are readily available to us.
