Demand Forecasting

This month, Robert Byrne, president and CEO of Terra Technology, provides his perspective on how supply chains have evolved and what it will take to stay ahead of the curve.

CooperVision products are sourced through very complex multi-level networks and, until recently, the company lacked a fully integrated view of global operations. It chose a solution to create a company-wide common supply chain platform.

For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements.

With the need to offer a greater number of beverage choices from a fountain dispenser, Coca-Cola was presented with the challenge to reinvent the fountain business.

Jennifer Beckett, vice president of Sales & Marketing at Vendor Managed Technologies, Inc. (VMT), reveals how data sharing has drastically changed the collaborative analytics environment for retailers and suppliers.

Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.

Recently, a CPG social forum asked the question Is Big Data the most dominant theme this year in our industry?If you look at the amount of coverage Big Data is getting, it well may be. However, when browsing through the literature on the topic, I realized that people may be forgetting about the most obvious Big Data opportunity.