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Demand Forecasting

  • Candyking Improves Global Forecasts

    The flexibility of its make-to-order approach is a favorite with customers, but also creates demand planning challenges.

  • Are you in for a First-Quarter, Trade Promotion Surprise?

    CPG is even more dependent upon trade spending than ever before.Trade promotion spending for a typical consumer brand can be 15 percent to 20 percent of sales revenue, depending upon the category. For some CPG manufacturers, the first-quarter is full of trade promotion surprises. Are you in for a surprise?

  • Food Lion to Share Data with Suppliers

    Food Lion is working on changing the way CPG vendors such as PepsiCo replenish its distribution centers and stores by offering them visibility into current and expected consumer demand as reflected by store-level inventory and sales.

  • 2012 Readers' Choice: Demand Data Analytics

    The Top 10 providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream demand data, including POS, syndicated, etc., for use by sales, marketing, supply chain operations and R&D.

  • Alice.com to Offer Everyday Insights Data Program

    CPG partners receive comprehensive analytics and reporting solutions, giving brands a holistic view of consumers shopping and buying behaviors.

  • Schwan's Continues with Predictive Trade Analytics

    Schwan's Consumer Brands North America, Inc. renews its subscription to a predictive trade analytics app on the DemandTec network.

  • Do We Really Need a DSR?

    CGTs Downstream Data Share Group met on October 24, 2011, during the Consumer Goods Business and Technology Leadership Conference in Orlando, Fla., and as expected, the conversation took no time to heat up with many perspectives joining the discussion!

  • TPM's Role in Demand Planning

    During the 2011 Consumer Goods Business and Technology Leadership Conference, a group of CG executives joined together for a lively discussion about TPM. Specifically, they tried to answer the question: What is TPM's role in demand forecasting? Finding the answer was not that easy
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