Demand Forecasting

A New Day for Retail Execution
I recently had the privilege of moderating a share group meeting with some of todays top executives at the CGT Sales & Marketing Summit. The Downstream Data Share group meets quarterly, bringing together some of the industrys top CPG executives in an open forum to discuss and debate data usage and insightful actions that are needed in the enterprise. Top on the agenda was in-store execution and ensuring that strategy is being executed properly and consistently at the store level.
Pernod Ricard Improves Marketing Strategies
Pernod Ricard Asia is using IBM Big Data and Analytics technology to improve marketing intelligence and reduce reporting and query response time by more than 50 percent.

Market6 Release Supports Retailer/Supplier Collaboration

Market6, a provider of web-based retail analytic applications, announces the introduction of Market6 Vantage.
Breaking the Reactive Cycle in Transportation

With transportation spend for consumer product companies at roughly 7 percent of cost of goods sold, why is logistics planning stuck in a world of manual spreadsheets disconnected from core supply chain systems?
7 Characteristics of a Visionary

In her monthly column, Lora Cecere reveals what it takes to get consumer goods companies unstuck and lead business and technology transformation in the industry.
The Perks of Integrated Business Planning

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.
P&G Masters Out-Of-Stock Analysis

P&G today receives petabytes of daily data, which is growing exponentially. The company needed a solution that will help them make sense of all this data in an efficient manner.
Systemically Reduce Out-of-Stocks through the Elimination of False Positives

Few consumer goods manufacturers need to be told that retail out-of-stocks (OOS) take a real bite out of sales and profits. The fact that the problem persists means there is still more work to be done.
Church & Dwight Improves Forecast Accuracy

Church & Dwight chose Terra Technology after a successful pilot demonstrated a significant improvement in forecast accuracy, enabling the company to better predict and respond to consumer demand.
Why haven't Companies Embraced the Concept of Demand-Driven?

Demand-driven value networks have evolved from a traditional supply-driven conceptual design and, as a result of the global marketplace, have become more sophisticated by synchronizing demand and supply.

A New Day for Retail Execution

Pernod Ricard Improves Marketing Strategies

Market6 Release Supports Retailer/Supplier Collaboration

Breaking the Reactive Cycle in Transportation

7 Characteristics of a Visionary

The Perks of Integrated Business Planning

P&G Masters Out-Of-Stock Analysis

Systemically Reduce Out-of-Stocks through the Elimination of False Positives

Church & Dwight Improves Forecast Accuracy

Why haven't Companies Embraced the Concept of Demand-Driven?