Demand Forecasting

Commercial teams -- sales and marketing -- often avoid active participation in Sales and Operations Planning (S&OP) processes. The belief is that it is not value-added work. Ironically, the biggest benefit is an increase in sales: the metric that is always top of mind for the sales team.

Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.

Find out how Terra Technologys Multi-Enterprise Demand Sensing solution will help food company Land OLakes improve planning performance.

In this exclusive Q&A, L'Oreal USA's Andrea Atwell divulges her recipe for success on attracting, building and developing a talented, entrepreneurial supply chain planning team.

Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.

Today's shopper wants to be heard, but todays manufacturers have big mouths and little ears. They cannot hear. As a result, the shifts in the market are sensed too late.

The chief executive of Heineken, the world's third largest brewer, told CNBC that he expected to see continued sales growth in emerging markets, despite the occasional "hiccup" in the future. Heineken reported higher first-half results than markets expected as it increased profit in all regions except Africa.