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Demand Forecasting

  • S&OP: The Four Point Difference

    Commercial teams -- sales and marketing -- often avoid active participation in Sales and Operations Planning (S&OP) processes. The belief is that it is not value-added work. Ironically, the biggest benefit is an increase in sales: the metric that is always top of mind for the sales team.
  • An Untapped Opportunity

    Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.
  • Lotus Bakeries Gains a Sweet View of Forecasting

    A cloud-based TPM tool allows Lotus Bakeries North America to consolidate sales, finance and marketing efforts to understand how trade promotions impacted the overall business as well as collect critical data points required for an accurate forecast model.
  • Land OLakes Seeks to Improve Planning Performance

    Find out how Terra Technologys Multi-Enterprise Demand Sensing solution will help food company Land OLakes improve planning performance.
  • The Beauty in Talent

    In this exclusive Q&A, L'Oreal USA's Andrea Atwell divulges her recipe for success on attracting, building and developing a talented, entrepreneurial supply chain planning team.
  • Can You Listen?

    Today's shopper wants to be heard, but todays manufacturers have big mouths and little ears. They cannot hear. As a result, the shifts in the market are sensed too late.
  • Marketing is Engaging

    Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.
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