Demand Forecasting

Chief Executive Officer of AFS Technologies Joe Bellini, shares insights into a new approach of integrating predictive analytics into a trade promotion management (TPM) system. The benefits are two-fold: 1) account managers gain access to information they need to make better decisions, and 2) the company maximizes the value from its pricing and promotion models.

As a general rule, as soon as you think youve solved a problem in the supply chain, the circumstances go and change. Its especially true in consumer goods, where the retail companies we serve are facing one of the biggest changes in the competitive landscape weve ever seen: the rise of the digital consumer.