With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.
A new era in Branding New brand identification fasteners from Avery Dennison Retail Information Services give apparel brands and retailers an innovative new way to communicate and enhance brand identity by displaying highly visible printed brand names, retail names and logos on their products.
Business Intelligence (BI) wasn't the hottest topic of conversation amongst IT types in 2004, and to be perfectly honest, it likely won't be the belle of the ball in 2005 either.
In trade promotions management technology, integrated analytics tools that provide for precise tracking of promotions dollars are currently drawing the most attention from consumer goods (CG) companies, analysts say.
Even though the following IT firms did not land a coveted spot on this year's Reader's Choice list, Consumer Goods Technology would be remiss by not bringing them front and center.
