Sales & Marketing

It amazes me that failed technology implementations that occurred years ago continue to make headlines today.

According to a recent global survey of 650 companies conducted by Deloitte Research, new product revenue contribution is expected to average 34 percent of overall revenue by 2007, up 21 percent from 1998.

As the Sarbanes-Oxley Act continues to command more of the media spotlight and drum up a newfound interest in Trade Promotions Management, it appears that the core elements of Customer Relationship Management (CRM) are being put on the back burner by a majority of consumer goods firms.

Since its start in 1905, the Red Wing Shoe Company has held a solid commitment to four basic principles: "We are dedicated to quality, durability, comfort and providing a great value to our customers," says Rick Bawek, CFO, Red Wing Shoe Company.

Like so many other companies that sell to mass merchants and department stores, Heyman Corporation, an apparel manufacturer that produces branded clothes like OshKosh B'Gosh, Disney and Warner Brothers, had its fair share of deduction issues.

This month, CGT sat down with Mark Osborn, Chief Solutions Officer for Gelco Information Netwok, to discuss details of Sarbane-Oxley, what it means for CG firms and, most importantly, what they need to do about it.

The Crayola brand owner draws on Siebel to brighten trade promotions.

Companies accept contract compliance breakdowns as a fact of life and have done so for years.