Sales & Marketing

For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge.

When the Kellogg Company brought in a new management team at the end of 2000, one of its first questions was "where is the sales force?"

Gaining increased attention among CG companies in the current economic climate is product lifecycle management (PLM) technology that reduces the time and cost it takes to bring a product to market.

The good news is that Gary Andrews, director of manufacturing and engineering at Campbell Soup Company, recently discovered the potential ROI of an integrated business analytics program.

Anybody in the technology food chain can tell you that ASP is a handy acronym for application service provider.

Sean M. Connolly has been announced as ConAgra Foods new CEO, replacing current CEO Gary M. Rodkin, effective April 6. Rodkin had announced his impending retirement, which will take place at the end of ConAgra Foods' fiscal year, May 31, 2015.

Two of the three new e-business integration players roared to the top of this year's Best of Breed list, with Microsoft (www.microsoft.com) taking first place and IBM (www.ibm.com) second.

The new campaign is focused on resonating with Millennial consumers through the evolution of a Fuse and Twitter partnership.