Tapping Brand GrowthWhen it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics. Insight: Competitive Edge A new method to examine IT budgets and spending Keep It Clean Since joining this magazine, I've been introduced to a slew of buzzwords that herald the dawn of a new age for information technology (IT). Opportunity Knocks How to transform business challenges into valuable prospects Customer Management: Driving to The Store Coca-Cola Enterprises embarks on a radical direct-store delivery project. Cover Story: The Customer Connection Pfizer Consumer Healthcare Taps Data. Product Management: Fast Turnaround How Procter & Gamble saved one of its key brands SMB Market: Switching Gears Cannondale steers toward improved forecasts and customer service. About Face Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense. Collaboration: Opening the Lines of Communication Acosta embarks on a massive CRM project to bolster partner relationships First Previous 901 902 903 904 905 Next Last
