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Sales & Marketing

  • Special Report - September 2004

    How to manage disparate touch points on the back end of business with the smorgasbord of customer touch points available today, riding the rapids of data synchronization can seem like a tricky proposition.
  • Finishing Touch

    Beech-Nut dishes up the perfect launch
  • Insight to action

    Maybe its just me, but at times it feels like the consumer goods industry is as unforgiving as a modern-day battlefield.
  • Quality Control - September 2004

    Pierre Foods heats up business intelligence to improve sales and operations
  • The Pulse --September 2004

    A new product offering from Digital View Group called Viewstream delivers promotional and advertising messages directly to consumers via at-shelf video units placed at the point of purchase.
  • Taking the Lead

    Even though Franklin Electronic Publishers Inc. is a world leader in handheld information, having sold more than 32 million electronic books since 1986, the company does not manufacture its own products.
  • Mining the Value of Metrics

    Mining theValue of Metrics: Home Interiors & Gifts finds a better way to track sales performance
  • Editor's Note -- August 2004

    Like most "normal" three-year-olds, my daughter tends to screech like an African tree monkey the moment something rubs her the wrong way.
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