Sales & Marketing

It amazes me that failed technology implementations that occurred years ago continue to make headlines today.

According to a recent global survey of 650 companies conducted by Deloitte Research, new product revenue contribution is expected to average 34 percent of overall revenue by 2007, up 21 percent from 1998.

As the Sarbanes-Oxley Act continues to command more of the media spotlight and drum up a newfound interest in Trade Promotions Management, it appears that the core elements of Customer Relationship Management (CRM) are being put on the back burner by a majority of consumer goods firms.

Sundance Catalog streamlines its product development

With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks.

Polaroid utilizes a Web-enabled tool to capture low-cost transportation needs.

As a New Jersey native, it's been tough to handle the endless barrage of jokes about big hair, shopping malls and the bizarre odors that perpetually cling to the Turnpike like a bad case of head lice.

The Crayola brand owner draws on Siebel to brighten trade promotions.