Keep It Clean Since joining this magazine, I've been introduced to a slew of buzzwords that herald the dawn of a new age for information technology (IT). Opportunity Knocks How to transform business challenges into valuable prospects Customer Management: Driving to The Store Coca-Cola Enterprises embarks on a radical direct-store delivery project. Collaboration: Opening the Lines of Communication Acosta embarks on a massive CRM project to bolster partner relationships Cover Story: The Key to Success Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy. Customer Management: Playing for Keeps Sony PlayStation empowers its sales force with flexible CRM tools. Special Report - March 2004 New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives. Between the Lines -- March 2004 Making sense of POS data, private label competition and other industry-facing issues Product Management: Fast Turnaround How Procter & Gamble saved one of its key brands SMB Market: Switching Gears Cannondale steers toward improved forecasts and customer service. First Previous 907 908 909 910 911 Next Last
