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Sales & Marketing

  • Stretch for Growth

    Integration tools enhance flexibility
  • The 25 Most Influential: June 2003

    The 25 Most Influential Consumer goods executives that Make a Difference.
  • Scents and Sensibility

    A mindful scorecard unites Coty with its customers
  • Going Steady

    Gaining CRM success through gradual execution
  • Supplementing Income

    Nearly every CG company has found itself overwhelmed by the sheer volume of customer information that passes its way nearly every day.
  • Metric System

    The art of attracting and retaining customers is a sizeable challenge for the CG industry.
  • The Sun Never Sets

    As a Florida native and employee of Hawaiian Tropic for more than 19 years, one would think that Bill Jennings, executive vice president and chief financial officer, knows a thing or two about obtaining a killer tan.
  • Slicing Into Trade Promotions

    For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge.
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