Sales & Marketing

While this year's Readers' Choice Awards span 12 solution and service categories, some companies do not fit snugly into any one category.

In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread.

McNeil Consumer Healthcare, a division of McNeil-PPC Inc., markets over-the counter (OTC) pharmaceutical products, including Tylenol and Motrin IB.

Brown-Forman, one of the leading producers and marketers of distilled spirits such as Jack Daniels and Southern Comfort, sought to enhance communications and business processes for its employees.

Benefit Cosmetics, a subsidiary of Louis Vuitton Moet Hennessy, is the third best-selling makeup brand in the United Kingdom, a top-seller in the United States and Japan, and has plans to expand into China in the near future.

Director, Customer Intelligence, Coca-Cola Bottlers' Sales & Services

By the time you read this, academy award nominations have been announced or the announcement is only a few days away.

Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments.